01OWNED BRANDS · 01—05

Our brands.

Five independent brands across scalp care, skincare, women’s nutrition and sensory living—each built around a focused product system.

01ROOTON02OHIR03AGENDA04aiedo05aiedo LIVING

02BRAND PORTFOLIO

Distinct needs. Distinct worlds.

Each brand has its own category language, product architecture and route to market.

ROOTON Premium women’s scalp & hair care
01ROOTON

Premium women’s scalp & hair care

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OHIR Flora Biome™ white camellia skincare
02OHIR

Flora Biome™ white camellia skincare

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AGENDA Research-led women’s nutrition
03AGENDA

Research-led women’s nutrition

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aiedo Sensitive-skin restorative science
04aiedo

Sensitive-skin restorative science

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aiedo LIVING Sensory fragrance lifestyle
05aiedo LIVING

Sensory fragrance lifestyle

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03BRAND DOSSIERS

Products, research and proof.

Selected product systems, credentials, awards and distribution information from the group profile.

01
ROOTON

Women’s scalp care by a Korean specialist R&D team, spanning hair, body and home.

Premium women’s scalp & hair care
ROOTON ALPHA ERGUEN collection 1
ROOTON ALPHA ERGUEN collection 2
ROOTON ALPHA ERGUEN collection 3
8 YEARSResearch & development
5 LINESHair, body & home
2026Dermatest Excellent

Core system

  • Patented ALPHA ERGUEN™ formula and women-focused RT COMPLEX
  • Third-party product, microbial-safety and preservative-efficacy testing
  • Functional review for alleviating hair-loss symptoms

Portfolio

  • ALPHA ERGUEN™ — women’s scalp & hair
  • REGRESAR™ & LIMPIO™ — conditioning, damage and scalp care
  • MANANTIO™ body care · ESPLENDIDO™ scented candles

Selected evidence

  • International vegan marks and EWG Green mark
  • BAZAAR Taiwan 2024 · Cosmopolitan Taiwan 2026
  • Forbes Korea 2025 consumer-trust recognition

ALPHA ERGUEN™ · REGRESAR™ · LIMPIO™ · MANANTIO™ · ESPLENDIDO™

02
OHIR

Fermented white camellia meets Flora Biome™. Song Kang is the brand ambassador.

Flora Biome™ white camellia skincare
OHIR brand ambassador Song Kang 1
OHIR brand ambassador Song Kang 2
OHIR brand ambassador Song Kang 3
4 FBFlora Biome™ pillars
5 SKUsCamellia core routine
4 MARKETSKorea, Taiwan, Japan, U.S.

Flora Biome™

  • FB¹ Bio-Ecosystem · FB² Bio-Active
  • FB³ Bio-Compatible · FB⁴ Bio-Impact
  • Fermented white-camellia ingredients and WB Matrix

Camellia core line

  • Toner Essence · Ampoule · Cream
  • Foam Cleanser
  • Tone-Up Sunscreen SPF 50+ PA++++

Distribution & proof

  • Dermatest Excellent 2026 · V-Label vegan
  • 2026 Korea Brand Power Awards No. 1
  • CHICOR · W Concept · SSF · ABLY · Amazon · Qoo10 · TikTok Shop

FLORA BIOME™ · CAMELLIA CORE · WB MATRIX · SONG KANG

03
AGENDA

Women’s nutrition co-developed across Korea, Hong Kong and Taiwan.

Research-led women’s nutrition
AGENDA women’s nutrition portfolio 1
AGENDA women’s nutrition portfolio 2
AGENDA women’s nutrition portfolio 3
3 MARKETSCollaborative R&D
4 FORMULASCore portfolio
2023 · 2025Korean brand awards

Development standard

  • Audited ingredient selection from trusted sources
  • Research-led formulation based on nutritional needs
  • Production through cGMP-standard facilities

Core formulas

  • Collagen Peptides Heritage · Swiss Glutathione
  • GWL Multivitamin Heritage
  • GWL Probiotics Heritage

Selected evidence

  • 2023 Korea Preference Brand Awards — health food
  • 2025 Korea National Brand Awards — health food
  • SGS testing and origin documentation referenced by product

COLLAGEN PEPTIDES · SWISS GLUTATHIONE · MULTIVITAMIN · PROBIOTICS

04
aiedo

Korean lab-led restorative care for sensitive skin, backed by continuous testing.

Sensitive-skin restorative science
aiedo sensitive-skin campaign 1
aiedo sensitive-skin campaign 2
aiedo sensitive-skin campaign 3
DERMARepair · balance · renewal
PERLE D’EAUTruffle & caviar rituals
4 ACTIVESSignature ingredients

Derma platform

  • Azulene pH Rebalancing RX toner pads
  • Squalane serum for daily barrier-focused care
  • Sensitive-skin formulas for repair, balance and renewal

Perle d’Eau

  • Italian white-truffle mask, moisturizer, cleanser and treatment tissue
  • Polish black-caviar mask
  • Lotus, edelweiss, rice, black sesame and soybean botanicals

Signature materials

  • White truffle — Italy
  • Black caviar — Poland
  • Azulene and squalane

DERMA · PERLE D’EAU · WHITE TRUFFLE · BLACK CAVIAR

05
aiedo LIVING

Since 2021, scent connects emotion, memory and space.

Sensory fragrance lifestyle
aiedo LIVING diffuser 1
aiedo LIVING diffuser 2
2021Brand launch
5 TYPESHome & body formats
HARMONIELiving philosophy

Product world

  • Parfaite Presentation diffuser
  • Harmonie de Nuit pillow mist · scented hand cream
  • Room fragrance spray · fabric perfume

Creative direction

  • Scent as a record of time and emotion
  • A sensory bridge between people and space
  • Sculptural forms and refined monochrome packaging

Brand statement

  • Living Harmonie
  • Parfaite Presentation
  • Fragrance objects for calm, memory and atmosphere

DIFFUSER · PILLOW MIST · HAND CREAM · ROOM SPRAY · FABRIC PERFUME

DISTRIBUTION · BRAND PARTNERSHIPS

Build the next market together.

Talk with the group about distribution, market entry and brand partnerships.

Contact the group